A side project of mine: DRAGFILES
Photographing Drag Queens and Kings in the Chicago area to highlight the diversity, artistry, and talent in our city.
THE IMPORTANT INFO:
My name is Bayly, like the Irish cream. Some quick important facts about me… I’m an aspiring supervillain (I have 2 hairless cats), I’m a K-Pop stan and I’m a reality TV binger.
THE REST:
As the Creative Content Manager at The Kitchen, Kraft Heinz's internal social agency, I lead a dynamic team in conceptualizing, creating, and executing visually captivating content. Each day, I immerse myself in the world of iconic brands within the Kraft Heinz family, crafting compelling narratives that resonate with audiences and elevate brand presence.
With a passion for storytelling and a diverse skill set encompassing photography, retouching, styling, videography, motion graphics, and design, I bring a unique blend of creativity and strategic thinking to every project. My innate ability to curate aesthetics, composition, and style allows me to craft visually stunning content that captivates audiences and fosters brand loyalty.
I am an experienced social media marketer, well-versed in the art of conceptualization and content creation. Through a strategic blend of organic and paid content strategies, I harness the power of social platforms to drive engagement, expand reach, and build meaningful connections with consumers.
Graduating from Asbury University with a degree in media communications and a minor in graphic design, I have always pursued excellence in my craft. My dedication and exceptional talent were recognized with a student Emmy award, setting the stage for a career filled with accolades and creative breakthroughs.
My photography has graced the pages of esteemed publications such as Vogue, Paper Magazine, AV Club, and other prominent outlets. With a deep-rooted commitment to highlighting the beauty and resilience of the drag community, I use my lens to amplify marginalized voices and celebrate diverse identities.
As an LGBTQ+ creator, I take immense pride in showcasing the vibrancy and authenticity of our community. Through my work, I strive to promote inclusivity and representation, challenging societal norms and fostering a sense of belonging.
With a track record of success across renowned brands such as Takis, SaraLee Bread, Kraft Mac and Cheese, Philadelphia Cream Cheese, and more, I have honed my skills in crafting impactful campaigns that captivate audiences and drive brand growth. Each project is an opportunity to push boundaries, inspire change, and leave a lasting impact on the industry.
I am Bayly Shelley, a Chicago-based creative content director, LGBTQ+ advocate, and visionary storyteller. My work at The Kitchen, Kraft Heinz's Creative Content Manager, continues to redefine standards of excellence, sparking conversations, and inspiring audiences worldwide. Together, let's create captivating narratives that resonate with hearts and minds, leaving an indelible mark on the world of advertising.
